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The appeal of something new is so powerful, it extends even to franchising, traditionally an old-school business format. New franchises lure with the promise of new ideas and new opportunities. But to reap the payoff of getting in on something new, you have to take the extra risk and do the extra homework.

The following listing of franchises first offered in 2001 and 2002 isn't intended to endorse any particular one. Instead, it's a first step in franchise investigation. Your due diligence should include reading the franchise company's literature, including its Uniform Franchise Offering Circular, calling and visiting existing franchisees, and consulting an attorney and an accountant.

For more information on the franchises in the list below, plus an expanded list of new franchises, visit www.entrepreneur.com/franzone/listings/topnew.