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Keep an eye out for those often overlooked ways to cut your tax bill.

It's very simple: the more tax deductions your business can legitimately take, the lower its taxable profit will be. And in addition to putting more money in your pocket at the end of the year, the tax code provisions that govern deductions may also yield a personal benefit: a nice car to drive at a small cost, or a combination business trip and vacation. It all depends on paying careful attention to IRS rules on just what is, and isn't, deductible.

When you're toting up your business expenses at the end of the year, don't overlook these 12 common business deductions.

1. Auto expenses

Operating a car is expensive. The good news is that if you use your car for business, or your business owns its own vehicle, you can deduct some of the costs of keeping it on the road. Mastering the rules of car expense deductions can be tricky but well worth your while. There are two methods of claiming expenses: you can either keep track and deduct your actual business related expenses, or deduct 36.5 cents (2002) for each business mile driven. As a rule, if you use a newer car primarily for business, the actual expense method provides a larger deduction at tax time.

If your auto is used for both business and pleasure, only the business portion produces a tax deduction. That means you must keep track of just how the vehicle is used, and add it all up at the end of the year. Certainly, if you own just one car or truck, no IRS auditor will let you get away with claiming that 100 percent of its use is business related.

2. Expenses of going into business

Once you are running a business, expenses such as advertising, utilities, office supplies, and repairs can be deducted as business expenses. But expenses incurred before you open your doors for business are not deductible. The costs of getting a business started are capital expenses, which must be deducted over the first 5 years you are in business.

Tip: If you expect your business to make a profit immediately, you may be able to work around this rule by delaying paying some bills until after you are in business, or by doing a small amount of business just to get officially started. But if, like many businesses, you will suffer losses the first few years of operation, you might be better off taking the deduction over 5 years, so you'll have some profits to offset.

3. Education expenses

You can deduct education expenses if they are related to your current business, trade, or occupation, but you must follow strict rules. The expense must be to maintain or improve skills required in your present employment or be required by your employer, or be a legal requirement of your job. The cost of education that qualifies you for a new job isn't deductible.

4. Legal and professional fees

Fees you pay lawyers, tax professionals, or consultants generally can be deducted in the year incurred. But if the work clearly relates to future years, they must be deducted over the life of the benefit.

5. Bad debts

If someone stiffs your business, the bad debt may or may not be deductible--it depends on the kind of product you business sells.

If your business sells goods, you can deduct the cost of goods that you sell but aren't paid for.

If, however, your business provides services, no deduction is allowed for the time you devoted to the client or customer who doesn't pay. The rationale behind this rule is that it would be too easy for businesses to inflate bills and claim large deductions for bad debts.

6. Business entertaining

If you pick up the tab for entertaining present or prospective customers, you may deduct 50 percent of the cost if it is either "directly related" to the business, and business is discussed--for example, a catered meeting at your office; or "associated with" the business, and the entertainment takes place immediately before or after a business discussion.

Tip: On the receipt or bill, always make a note of the specific business purpose--for example, "lunch with Joyce Slater of Ace Manufacturing Company to discuss widget contract."

7. Travel

When you travel for business, you can deduct many expenses, including the cost of plane fare, costs of operating a car, taxis, lodging, meals, shipping business materials, clothes cleaning, telephone calls, faxes and tips.

What about combining business and pleasure? It's OK as long as business is the primary purpose of the trip. But if you take your family along, you can deduct only your expenses, just as if you had traveled alone.

8. Interest

If, like many folks, you use credit to finance business purchases, interest and carrying charges are fully tax deductible. The same is true if you take out a personal loan and use the proceeds for your business. But be sure to keep good records showing that the money was really put into your business. Otherwise, if you're audited later, the interest expense deduction could be disallowed because it's considered a personal expense

9. Software

As a general rule, software bought for business use must be depreciated over a 36-month period. But there are three important exceptions:

Software with a useful life of less than a year--and given the rapid change in technology, this could apply to a lot of programs--can be deducted as a business expense in the year you buy it.

When software comes with a computer, and its cost is not separately stated, it's treated as part of the hardware and is depreciated over 5 years.

You can write off a whole computer system, including bundled software, in the first year (under a special provision, IRC Sec. 179) if cost is less than $24,000 (2001 and 2002 amount).

10. Charitable contributions

If your business is a partnership, limited liability company, or S corporation (a corporation that has chosen to be taxed like a partnership), your business can make a charitable contribution and pass the deduction through to you to claim on your individual tax return. If you own a regular ((2)corporation, the corporation can deduct the charitable contributions.

Tip: If you've got some old computers or office furniture, giving it to a school or nonprofit organization can yield goodwill plus a tax benefit. But if the equipment has been fully depreciated (written off) you can't claim a deduction.

11. Taxes

Taxes incurred in operating your business are generally deductible. How and when they are deducted depends on the type of tax.

Sales tax on items you buy for your business in day-to-day operations is deductible as part of the cost of the items; it's not deducted separately. But tax on a big business asset, such as a car, must be added to the car's cost basis; it isn't all deductible in the year the car was bought.

Excise and fuel taxes are separately deductible expenses.

If your business pays employment taxes, the employer's share is deductible as a business expense. Self-employment tax is paid by individuals, not their businesses, and so is not a business expense.

Federal income tax paid on business income is never deductible. State income tax can be deducted on your personal return as an itemized deduction, not as a business expense.

Real estate tax on property used for business is deductible, along with any special local assessments for repairs or maintenance. If the assessment is for improvement--for example to build a sidewalk--it isn't immediately deductible; instead it is deducted over a period of years.

12. Advertising and promotion

The cost of ordinary advertising of your goods or services--business cards, yellow-page ads and so on--is deductible as a current expense. Promotional costs--for example, sponsoring a peewee football team--are also deductible as long as there is a clear connection between the sponsorship and your business. For example, naming the team "Southwest Auto Parts Blues" or listing the business name in the program is evidence of the promotion effort.

More easily overlooked business expenses

Here are some additional routine deductions that many business owners miss. Keep your eye out for them.

* audio and videotapes related to business skills

* bank service charges

* business association duties

* business gifts

* business related magazines and books

* casual labor and tips

* casualty and theft losses

* coffee and beverage service

* commissions

* consultant fees

* credit bureau fees

* office supplies

* online computer services related to business

* parking and meters

* petty cash funds

* postage

* promotion and publicity

* seminars and trade shows

* taxi and bus fare

* telephone calls away from the business

Shauna Roche, C.P.A.

Reprinted with permission from SHEWS--The Chimney Sweep News (www.snewsmagazine.com, 541-882-5196), Jan.-Feb., 2000