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NEW LISTS
Greatlifesolutions.com
Great Life Solutions Inc. has a postal list of 220,000 men and women who paid $100 during the last three months for an information kit that describes how to become a distributor of dietary supplements. The source of the Greatlifesolutions.com Business Opportunity file is the Internet.
Selections: Recency, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Acton Direct, 215-342-2006
Millard Group Co-op
Eight small and midsize firms have banded together to launch the Millard Group cooperative database. More than 2 million records are available. Data access is not restricted to co-op participants. The founding members contributed direct response customer files with between 250,000 and 800,000 records each. Most participants are publishing companies with files too small to enhance individually.
Selections: Hotlines, adult's/child's age range, credit card, ethnic, gender, homeowner, income, lifestyle, occupation, presence of children, religion, SOHO, source, state/SCF/ZIP
Price: $90/M
Contact: Millard Group Inc., 603-924-9262
Pampered Teens
Records are in a parent's name on Pampered Teens, a list assembled from multiple teen catalog response files. A total of 161,298 buyers from the last 12 months are identified. Items purchased ranged from apparel and cosmetics to electronics, sporting goods and music. An average sale ran $275.
Selections: Type of merchandise, quarterly hotline, gender, income, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., 727-669-2500
Consumer/Business Tech Files
New lists of Canadian consumers and businesses that make extensive use of technology have been assembled. The Household Technology Consumers file, with 317,891 names, is generated by direct mail. And telemarketing is the source of Advanced Technology Businesses in Canada, which includes 7,689 records.
Selections: Homeowners, marital status, industry, telephone numbers, geographic
Price: $115/M (consumer records); $250/M (business records)
Contact: Davis Direct Worldwide, 206-275-2532
Rising Star Stocks
Business Financial Publishing LLC's list of 2,360 subscribers to the Rising Star Stocks newsletter is available for rent. The average unit of sale for this monthly print and online publication is $128. The sources are direct mail (85%) and the Internet (15%).
Selections: None offered
Price: $450 (entire file)
Contact: MetaResponse Group, 954-360-0644
Movers With VA Loans
Public records were overlaid with loan data to identify homeowners with Veterans Administration-type mortgages who recently moved. The count exceeds 1.8 million records. This new movers file was built starting with the reported date of a property sale, rather than the date the mortgage was recorded.
Selections: Mortgage information, monthly/quarterly hotlines, home value, home type, gender, lifestyle, demographics, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, 203-778-4110
Realtor Political Action Contributors
Members of the National Association of Realtors who contributed to the association's political action committee are identified on the Realtor Political Action Contributors file. A total of 253,097 names are available. The median contribution is $4,146. A typical donor is 45 to 50 years old, has an average annual household income of $119,200 and personal income of just under $100,000. Direct mail is the source.
Selections: Gender, income enhanced, business or home address, broker or owner, sales agent, state/SCF/ZIP
Price: $75/M
Contact: Response Media Products Inc., 770-220-5068
Bentley Beauty Buyers
Some 6,000 purchasers of spa beauty treatments in New York City are named on the Bentley Beauty Buyers file. Most of these customers are women who spent about $100. The source is point of purchase.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Country Marketing Ltd., 315-895-7737
Canadian Tourism Commission
The Canadian Tourism Commission's postal list of 668,980 consumers is available. Those named here entered contests or requested tourist information. Much of the data is gathered through surveys that indicate seasonal travel preferences, mode of transportation and activities interests. There are 492,028 listed who speak English and 176,952 who speak French. Roughly 46% earn incomes greater than $50,000 a year and 57% have children living at home.
Selections: Gender, income, recency, travel mode, province
Price: $150/M (Canadian)
Contact: Cornerstone List Management, 416-932-9555
Opportunitylink.net
This database identifies 677,967 who requested information from Opportunitylink.net, a Web site offering advice about how to earn extra income from a home-based business. Both postal and opt-in e-mail addresses are available. Lifestyle data is appended.
Selections: Monthly hotline, telephone numbers, marital status, presence of children, adult's age, income, lifestyle interests, home business/SOHO, homeowner, household income, state/SCF/ZIP
Price: $85/M
Contact: Kroll Direct Marketing Inc., 609-275-2900
Illuminating Engineering Society
The Illuminating Engineering Society of North America has released its file of 9,553 paid members. Interior and lighting designers, architects, electrical engineers and contractors paid $150 in annual membership dues. Nearly a third of those listed are business owners, presidents, partners or other corporate officers.
Selections: Job function, industry, state/SCF/ZIP
Price: $120/M
Contact: Rubin Response Management Services Inc., 847-619-9800
Business Supplies/Office Equipment
More than 1.6 million records are included on the Business Supplies, Stationery and Office Equipment buyers file. Business owners, office managers and other decision-makers with purchasing authority are listed. Sixty-eight percent of customers are men. Direct mail is the source.
Selections: Monthly hotline, credit card buyers, job title/function, number of employees, max per site, telephone numbers, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., 561-241-3003
Gamers and Gamblers at Home
Names of consumers who visited gaming Web sites are available on the Gamers and Gamblers at Home file. Some 3.5 million are listed, including 938,300 from the last three months. The median income is $63,000. Aggregated credit data has been overlaid on this file. This audience reportedly has made more than two times as many credit inquiries compared with the general population.
Selections: Hotlines, gender, income, state/SCF/ZIP
Price: $85/M (base)
Contact: MH2 Direct, 203-642-7319
MANAGEMENT CHANGES
Children's Wish Foundation Int'l.
Conrad Direct is the new manager of Children's Wish Foundation International's donor list. Several segments are available, including 57,343 who contributed $5 or more within the last 12 months. The organization arranges to fulfill the wishes of seriously ill children in 32 countries. Direct mail is the source.
Selections: Gender, dollar amount contributed, state/SCF/ZIP
Price: $80/M (last-12-month donors)
Contact: Conrad Direct, 201-567-3200
Heart & Soul Magazine
MKTG Services was recently appointed list manager for Heart & Soul, a magazine for African-American women. The file, which had been off the market since early 2004, names 240,186 subscribers and 155,660 former subs from the last 12 months. The average age of those listed is 32. Direct mail is the source.
Selections: Direct to publisher, agent sold, renewals, change of address, gender, state/SCF/ZIP
Price: $100/M
Contact: MKTG Services, 215-968-5020
INSERT MEDIA
Gardens Alive PIP
Gardens Alive Inc. has a catalog package insert program. Roughly 100,000 gardening product shipments will go out in 2005. Inserts may be as large as 5-1/2 by 8-1/2 inches. Inquiries for inserts weighing more than .25 ounce will be considered.
Price: $60/M
Contact: ALC Insert Media, 914-524-5225