Household finance services

Household Auto Finance, a leader in non-prime auto financing, changes its name to HSBC Auto Finance. It's the final step of its acquisition by HSBC.

"The merger with HSBC provides unprecedented strength and stability for the company," says HSBC Auto Finance Managing Director John Haines. "It enables us to better support the needs of dealers, offer expanded products and provide opportunities for new alliances."

The company also launches a new web site, www.hsbcdealer.com. It offers dealers account access showing deals in progress and current programs and incentives.

HSBC Auto Finance says it will continue to provide financing from prime to non-prime, while expanding product offerings to reach more near-prime customers.