Cash creek casino

Entertainment Editors/Business Editors

LAS VEGAS--(BUSINESS WIRE)--April 11, 2003

Traverse Bay Entertainment has signed an agreement to use the innovative products and services of Global Cash Access (GCA), the leading supplier of cash access and customer relationship marketing technologies to the gaming industry.

The contract includes Turtle Creek Casino in Williamsburg, Mich., and Leelanau Sands Casino in Peshawbestown, Mich., which will utilize several GCA products, including the Automated Cashier Machine (ACM(SM)), Casino Cash(R) Plus 3-in-1 ATM and QuikCash Plus (QCP) Web.

GCA offers an array of products and services, ranging from the latest ATM technology to guest development marketing services that help casinos better understand their customers and increase traffic to the gaming floor and special events. The company provides cash access and customer relationship marketing services to approximately 1,000 gaming properties and other clients in the U.S., Canada, Caribbean and Europe.

"With GCA as our exclusive cash access provider, for the first time an entire product line that works as a cohesive unit is available to us, giving us new opportunities to streamline operations," said Chris Bussey, assistant executive officer of Traverse Bay Entertainment. "From GCA's ATMs to their browser-based cage processing system, we are looking forward to consistent cash access solutions that help us increase revenue."

"We are very please to have formed this partnership with Traverse Bay Entertainment," said Diran Kludjian, executive vice president of North American and international sales for GCA. "We look forward to integrating our technology into their environment to help enhance their patrons' gaming experience."

The ACM is a "smart ATM" that uses facial biometrics recognition technology to offer patrons a quick way to access multiple cash access services and other entertainment needs in a single stop - without cage operator assistance. The all-in-one funds access device offers multiple transaction choices, including ATM, debit and credit card cash advance, TeleCheck check guarantee, Western Union Money Transfer(R), QuikCredit and Entertainment Source, which provides show information and dispenses tickets. Patrons can also redeem complimentary offers and receive coupons while using the ACM, improving customer service and enhancing the overall experience.

The Casino Cash Plus 3-in-1 ATM, one of GCA's most popular ATMs, is widely accepted due to its convenience to casino patrons and proven profitability to casino operators. Statistics show that a significant percentage of standard ATM cash request transactions at gaming properties are denied because of bad personal identification numbers, exceeded limits or insufficient funds. When this occurs, the Casino Cash Plus 3-in-1 ATM's patented roll-over feature gives patrons the option of obtaining funds via a point of service (POS) debit transaction or a pinless credit card cash advance.

QCP Web, a full-service transaction processing system for cage operations, streamlines casino operations and increases gaming revenues. Through a secure, browser-based environment, QCP Web allows casinos to process multiple financial transactions through one device - including credit and debit cash advance, TeleCheck check guarantee, Western Union Money Transfer, QuikCredit and Central Credit.

About Global Cash Access and First Data Corp.

Las Vegas-based Global Cash Access (GCA), majority owned by First Data Corp. (NYSE: FDC), is the global leader in providing cash access and customer relationship marketing services to approximately 1,000 gaming properties and other clients in the U.S., Canada, Caribbean and Europe. More than 50 percent of all U.S. gaming revenue is transacted through GCA cash access devices. Providing access to the largest industry database of more than 10 million gaming patrons worldwide, GCA is widely recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. For more information, please visit the company's Web site at www.globalcashaccess.com.

First Data Corp., with global headquarters in Denver, helps power the global economy. Serving approximately 2.8 million merchant locations, 1,400 card issuers and millions of consumers, First Data makes it easy, fast and secure for people and businesses to buy goods and services, using virtually any form of payment: credit, debit, smart card, stored-value card or check at the point-of-sale, over the Internet or by money transfer. For more information, please visit the company's Web site at www.firstdata.com.

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