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Kelly Blue Book's most researched vehicle online is the Honda Accord, even though its archrival, the Toyota Camry, is outselling it.

Every month more than five million unique visitors go online to Kelley Blue Book's kbb.com, many of them researching new vehicles.

More than 28 million vehicle pricing reports were generated in August and in-market shoppers' top-research pick was the Accord. It's held the No.1 slot all year.

A 2003 4-door LX automatic Accord is selling between $18,683-$19,253, according to the Kelley Blue Book's New Car Blue Book Value. The manufacturer's suggested retail price (MSRP) is $20,710.00.

The Camry currently tops the Accord in overall sales-to-date this year and ranks No. 3 on the Kelly list. A 2003 top of the line Camry XLE V6 automatic has an MSRP of $25,890, but can be picked up for anywhere between $23,089- $23,793. That's closer to invoice than retail based on the New Car Blue Book Value.

America's top selling vehicles are the Ford F-Series pickups, with the F-150 leading the pack. Ford F-Series vehicles have held a top 5 position on kbb.com's most researched vehicles list for more than three years, spending a lot of time at No. 1.

The Ford F-150 XLT Super Cab Shortbed is selling for $21,892-$22,558. That's also close to the vehicle's invoice price of $22,005. The redesigned '04 F-150 could be causing lower sale prices for the '03s. When consumers qualify for the $400-$3,000 cash back incentive, the '03 deals get even better.

The Infiniti G35 is holding steady in the No. 14 spot for the third month in a row. Kelley Blue Book called the coupe version of the G35 "truly stunning" and others named it car of the year. It's hard to find, says Charlie Vogelheim, executive editor at Kelley Blue Book.

"The G35 coupe is very popular and dealers don't have a sufficient supply. Because of low supply and high demand consumers are paying close to MSRP or above for the coupe version of the G35," he says.

The New Car Blue Book value shows that a select few are picking up this car below MSRP ($32,745), but most transactions are $32,254-$33,236.

Top 10 Researched

*Honda Accord

*Honda Civic

*Toyota Camry

*Chevrolet/GMC Pickups (Silverado & Sierra)

*Ford Pickups (F Series)

*Nissan Altima

*Dodge Ram Pickups

*Toyota Tacoma

*Toyota Highlander

*Honda Pilot