Car title loan software

NEW LISTS

BBC BRITANNIA

More than 50,000 12-month buyers are on the BBC Britannia masterfile, the result of a merger of the BBC America Shop and Britannia video and gift catalogs. Customers spent an average of $77 an order on videos of British TV series, related books, and gifts.

Cost: $106/M; $131/M, competitive rate

Selects: geographic, six-month buyers, three-month buyers

Contact: Adrea Rubin, 646-487-3792 or www.adrearubin.com

PC SECURITY SHIELD

Nearly 115,000 computer users bought the PC Security Shield antivirus software during the past 12 months. They spent $30-$50 an order.

Cost: $125/M

Selects: state, SCF, zip, gender, three-month buyers

Contact: 21st Century Marketing, 631-293-8550 or www.21stcm.com

BARNEYS NEW YORK

Upscale apparel and home accessories retailer Barneys New York has nearly 337,000 12-month buyers. These affluent consumers spend an average of $480 a purchase. Barneys' 21 stores are in Manhattan, Beverly Hills, and Chicago, among other high-end locales.

Cost: $125/M

Selects: state, SCF, zip, gender, product type, dollar amount, six-month buyers, three-month buyers, one-month buyers

Contact: Lake Group Media, 914-925-2400 or www.lakegroupmedia.com

PREMIUM LEADS MAIL ORDER BUYERS

The 1.9 million men and women on this file have purchased from catalogs and magazines.

Cost: $95/M

Selects: state, SCF, zip, gender, age, telephone, monthly buyers

Contact: MKTG Services, 917-339-7121 or www.mktgservices.com

THE HOSPITAL CONNECTION

More than 137,000 personnel at 6,500 hospitals nationwide are on this file. Representatives from each hospital have been interviewed by phone at least seven times within the past two months. Employees represent a broad array of divisions, including administration, nursing, pharmacy, purchasing, and surgical.

Cost: $100/M

Selects: state, SCF, zip, telephone, department, title

Contact: Walter Karl, 845 732-7089 or www.walterkarl.infousa.com

ELSEVIER HEALTH SCIENCES MASTERFILE

Nearly 1.2 million medical, nursing, dental, and veterinary professionals are on this file from book and journal publisher Elsevier Health Sciences. These individuals have bought at least one of the company's more than 8,000 books, CD-ROMs, videos, and other electronic products or subscribe to one of its more than 350 professional journals.

Cost: $105/M

Selects: geography, gender, age, profession, specialty, multibuyer, Website purchase, one per location, home vs. professional address, Canadian, recency

Contact: PCS Mailing List Co., 978-532-7100 or www.pcslist.com

CYBER FINANCIAL NETWORK

A network of Websites including MortgageExpo.com and AllQuotesInsurance.com, Cyber Financial Network has a house file of the e-mail addresses of nearly 2.9 million targeted opt-in individuals. These consumers, 59% of whom are female, seek help in finding home financing and insurance coverage. Nearly one-quarter of those on the list have household income of more than $100,000.

Cost: $100/M

Selects: gender, loan type/size, postal address

Contact: Walter Karl, 646-336-4153 or www.wkinteractive.com

SOUTHEAST EQUINE MONTHLY

More than 12,000 horse lovers subscribe to Southeast Equine Monthly magazine. Subscribers have an average age of 50 and an average income of $55,000; 70% are female.

Cost: $90/M

Selects: state, SCF, zip, zip+4

Contact: Midwest Direct Marketing, 913-686-2220 or www.midwestdm.com

NEW MANAGEMENT

EXHIBITRAC MARKETING EXECUTIVES

Compiled from trade show programs and guides, this file includes the names of more than 300,000 trade show exhibitors and marketing decision makers.

Cost: $150/M

Selects: state, SCF, zip, telephone, fax, job title, business/industry type, booth size, show category, exhibiting frequency, three-month hotline

Contact: MeritDirect, 914-368-1000 or www.meritdirect.com

CROSS-STITCHERS FROM CRAFTWAYS

Nearly 33,000 cross-stitchers have purchased the Christmas Cross Stitch Annual hardcover book or the Keepsake Calendar from Craftways Corp. These crafters, 90% of whom are women, bought the products exclusively via direct mail.

Cost: $95/M

Selects: state, SCF, zip

Contact: Rubin Response Management Services, 847-619-9800 or www.rubinresponse.com

CRAIN'S REGIONAL PUBLICATIONS MASTERFILE

Nearly 93,000 executives and decision-makers subscribe to at least one of Crain's four city publications: Crain's Chicago Business, Crain's Cleveland Business, Crain's Detroit Business, and Crain's New York Business.

Cost: $120/M

Selects: state, SCF, zip, gender, publication, industry, title

Contact: Lake Group Media, 914-925-2400 or www.lakegroupmedia.com

INSERT MEDIA

RACINGJUNK MARKETPLACE CARD DECK

Berkshire Direct will mail this card deck in October to 400,000 car enthusiasts who are proven mail order buyers and do-it yourselfers. Recipients, 90% of whom are male, have an average household income of $55,000 and are interested in enhancing the performance of their cars for hobby, sport or career.

Cost: $38/M

Contact: Berkshire Direct, 800-359-7436

PILL-PAK INSERT PROGRAM

More than 4,000 mail order prescription-drug providers nationwide serving 200,000 consumers a month are affiliated with the Pill-Pak Insert Program. Orders are placed on the Internet and delivered by mail to customers' homes.

Cost: $60/M

Contact: Interactive Marketing Solutions, 845-348-1155 or www.intmktgsolutions.com

Send listings information to: Margery Weinstein, Catalog Age magazine, 11 River Bend Drive South, P.O. Box 4242 Stamford, CT 06907-0242 or to mweinstein@primediabusiness.com